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Monday, April 27, 2015

The Brady Campaign: Between A Rock And A Hard Place

With opinion poll after opinion poll finding growing support for Second Amendment rights, many wonder how the Brady Campaign can continue to remain solvent, let alone relevant. With the dismissal of the group’s case against LuckyGunner.com et al., in March, it’s looking like the answer might be “they can’t.” Particularly damning was the judge’s decision that Brady—along with the parents of one of the victims—must pay the defendants’ attorney’s fees, estimated at $280,000.

It now seems the Brady Campaign will have two choices. They can pay the amount—representing about 10 percent of their assets, or 5 percent of their budget—themselves, further impeding their struggle to accomplish, well, much of anything … or leave the victim’s family holding the bag and face a surefire public relations nightmare that may destroy their ability to find clients in the future. Either way, it could mean Bye Bye, Brady.