Little is known about “The Trace”—the Bloomberg-funded “news” outlet some are (rather audaciously) calling anti-gunners’ answer to NRA News—but we expect more to become clear tonight, when the site is unveiled at a party in Washington, D.C. Though we obviously weren’t on the guest list, an invitation leaked to Washington Examiner read simply, “Please join us for a preview of ‘The Trace.’ The journalism startup dedicated to changing the conversation about guns in America,” (accompanied by the site’s logo, oddly reminiscent of the one JCPenney jettisoned in 2014).
Aside from this vague, poorly written mission statement, details are scarce. While one associate reportedly claimed “The Trace” is “not anti-gun,” an article in New York’s “Capital” referred to it as the “editorial arm” of Bloomberg’s Everytown—which we’re much more inclined to believe. We’ll soon find out, as the eagerly awaited reveal is almost here. Surely you’re all counting the minutes.