The Los Angeles Times appears to have unwittingly departed from the script Tuesday when it referred to the electoral arm of “Americans for Responsible Solutions” (ARS) as a “gun control PAC”—which, of course, it is.
So how did the truth slip out? Our guess is that the Times reporter didn’t see the strategy pamphlet that ARS distributed to Democrats and the press, advising them not to “use the phrase ‘gun control’” and instead to soft-peddle the idea as “gun safety” or “gun law reform” or “fighting gun violence.”
It’s all part of the latest rebranding effort by which the gun-ban lobby seeks to “redefine” itself in the eyes of a public that has repeatedly rejected its tried-and-failed strategy of gun prohibition. Americans instinctively understand that the right to arms guarantees their God-given right to defend themselves and their families. And no amount of focus-grouping, rebranding or relabeling can convince them to surrender their ability to survive.