Gander Mountain, a Minneapolis-based outdoor retailer, announced on Monday that it has entered into a partnership with the National Rifle Association to offer customers the opportunity to join the NRA at a discounted price.
The pilot program began this week in stores in Minnesota, Wisconsin and North Dakota, with a September launch planned for all 163 stores nationwide.
“We are proud to support the shooting sports industry through our partnership with the NRA and are committed to providing responsible citizens with access to firearms and educational programs that promote proper use, care, safety and security through our ongoing ‘With Rights Comes Responsibility’ campaign,” said Gander Mountain President Derek Siddons. “The right to own and use firearms comes with a responsibility to be educated and safe. With safety being our number-one priority with firearms, we're proud to have provided over 250,000 training sessions to our customers through our six Gander Mountain Academy locations since its founding in 2011.”