NRA President Pete Brownell, the chief executive officer of Brownells, is hoping to help rejuvenate hunting. During a meeting of the Council to Advance Hunting and Shooting Sports in Yankton, S.D., Brownell talked about why the number of hunters has declined—from 14.1 million in 1991 (per U.S. Census Bureau) to 13.7 million today.
"There’s a generation that isn’t going out and hunting. They’re occupied by so many other activities that they forget that there’s a big, open space to enjoy and have fun in," Brownell told the Press and Dakotan. "A lot of people have moved away from the field into the cities, and I think now they’re reawakening to the fact that the food’s better out here, and the hunt."
Brownell was elected NRA president at the 2017 NRA Annual Meetings, held in April. The NRA has recently initiated a campaign to save hunting and has created several TV spots and NRAHunting.com in support of those efforts.