“STOP. Don’t Touch. Run Away. Tell A Grownup.” That simple but life-saving message has now reached 30 million children through NRA’s Eddie Eagle GunSafe Program, the Association announced last Friday.
Created in 1988 with the help of elementary school teachers, law enforcement officers and child psychologists, Eddie Eagle focuses on children ages pre-K through third grade. “The message is simple, easy to remember and fun for kids to learn,” said Eric Lipp, National Community Outreach Department manager.
Most importantly, it works: “Firearm related accidents among young children have been on a steady decline since NRA launched the Eddie Eagle program,” said Josh Powell, NRA executive director of General Operations. According to the National Center for Health Statistics, incidental firearm-related deaths among children in Eddie Eagle’s targeted age group have declined more than 80 percent since the program’s launch. “The Eddie Eagle GunSafe Program has received hundreds of stories from parents and teachers demonstrating how tragedies were avoided thanks to our program,” Powell said.