Eddie Eagle Gets A Stylish Update

Last weekend during the NRA Annual Meetings & Exhibits in Nashville, the National Rifle Association unveiled a brand-new video for its Eddie Eagle GunSafe® Program. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988. 

Now Eddie has a modernized look and some new friends known as the Wing Team. Together, they learn the right thing to do if they ever come across a gun: “STOP! Don’t touch. Run away. Tell a grown-up.” The video also features a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.

“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA executive vice president and CEO. “And when it comes to our children, nothing is more important.”

The new video is the result of a yearlong research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storyline and songs in order to create the finished product.

The modernized program also includes resources for parents and children, including instructor guides, sing-alongs, coloring pages, discussion questions, games and more. Visit eddieeagle.com to watch the video and meet the new Eddie.