Moms Demand Action’s “Game Changer” Fundraiser Has Raised $657

posted on March 14, 2016

In a hyperbolic press release, Moms Demand Action’s Shannon Watts claims that a new fundraising scheme will turn NRA tweets into cash for her gun-control efforts. 

“Every time the NRA tweets, people donate to Moms Demand Action for Gun Sense in America—essentially taking the gun lobby propaganda and turning it into resources for gun violence prevention,” promises Watts. 

The press release is from a progressive startup called iKeedo that lets donors tie gifts to Twitter, titrating their gifts in as little as 10-cent increments. 

Nevertheless, iKeedo breathlessly calls itself “disruptive,” claiming its “micro-donations” inspired by “trigger events” a “game changer.” It also attempts to ride Obama’s coattails, claiming they are launching “to align” with his appearance at Austin’s SXSW festival. 

iKeedo also claims MoveOn.org as one of its three clients. As of Saturday morning, this “game changer” had raised a total of $657 for Moms Demand—from a total of 15 supporters. MoveOn’s claimed 8 million members were even less interested, giving $631 from only 16 donors. Micro-donations, indeed.

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