Some Gun Owners Dumping Their Levi's Over CEO’s Gun Letter

posted on December 6, 2016

In a recent Fortune magazine interview, Levi Strauss CEO Chip Bergh urged customers to bring their wallets, but leave their self-defense handguns behind, when they visit Levi’s stores. “You don’t need a gun to try on a pair of jeans and it’s really out of respect for the safety of our employees and consumers shopping in our stores,” Bergh said.

Ironically, to justify his call for customers to give up their self-defense options, Bergh pointed to supposed “gun-free zones” where terrorists have committed mass murder with no fear of resistance: “With stores in Paris, Nice and Orlando, and the company’s European headquarters in Brussels,” Bergh wrote in an open letter on his LinkedIn page, “I’ve thought more about safety in the past year than in the previous three decades of my career because of how ‘close to home’ so many incidents with guns have come to impacting people working for this company.” 

In response, many American gun owners are dumping Levi's and switching to Wrangler, which they see as a far friendlier company to firearm freedom and the safety it guarantees.

Latest

Gun Ad Censorship illustration
Gun Ad Censorship illustration

A Group of Senators Want Government Agencies to Enact Gun Control

Anti-Second Amendment legislators want government agencies to ban gun advertising, to use the financial services sector to restrict gun sales and more. These attacks must be stopped.

First Gear: Prep for the Holidays

Prep for the holidays with these must-haves for gun owners.

The Armed Citizen® December 2, 2022

True stories of the right to keep and bear arms.

A Signal About What the Next Congress Might Do

One noteworthy anti-gun senator doesn’t think President Biden has the votes to bring his anti-gun agenda to fruition.

Shooting Straight with Aurelia Skipwith Giacometto

Aurelia Skipwith Giacometto has a lot to say about the intersection of our Second Amendment rights and wildlife conservation.

New Fronts in the War on Gun Owners

What our adversaries lack in logic, integrity and public support, they make up for in determination, underhandedness and cunning. This is why me must stand together and use the truth to keep our freedom.



Get the best of America's 1st Freedom delivered to your inbox.