The types of game that hunters and their families treasure aren’t everyday meal options for most Americans, but one fast-food giant is taking steps to change that. Arby’s will be selling venison sandwiches in all its U.S. restaurants on Oct. 21, and will be testing an elk sandwich at three of those locations.
This promotion builds on a limited run of venison sandwiches that were featured in certain markets last year and sold out within minutes. “If people are interested in trying the sandwich, the only way to guarantee they can get one is to get there when we open or a little before and make sure they are in line, just like the folks last year,” Arby’s Chief Marketing Officer Jim Taylor told USA Today. He said that this promotion draws heavily on feedback from the hunting community.
The venison sandwich consists of a thick-cut steak with crispy onions and a juniper berry sauce. The elk sandwich will be available in Thornton, Colo.; Casper, Wyo.; and Billings, Mont.; and features a blackberry port sauce.
