“I am a lifetime NRA member. I am very proud to have this partnership with an organization with such deep American roots.”
With that statement, West Coast Choppers CEO Jesse James announced a new deal to create Second Amendment-themed apparel in partnership with the National Rifle Association. The custom motorcycle and firearm maker will launch the branded line—NRA Originals—late in the summer, featuring a collection of hats and shirts.
A fixture on his Discovery Channel TV series, James is known for his signature style as well as his “outlaw persona.” According to media reports, the NRA hopes to draw upon his individuality and design capability. “The NRA is excited about Jesse’s NRA Originals line … We feel even more fortunate to have him with us in this fight for freedom,” said Kyle Weaver, NRA’s executive director of general operations.
James is also known for his Jesse James Firearms Unlimited venture, offering his well-known flair to high-end 1911s, ARs and suppressors.
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