Wayne LaPierre Speaks Directly To Failing Media In Newest NRA Ad

by
posted on April 10, 2017
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

NRA Executive Vice President and CEO Wayne LaPierre stars in the NRA’s newly released commercial. The video is a part of the nationally successful "Freedom’s Safest Place" campaign.

Aptly named "Why The Media Is Failing," LaPierre tells the mainstream media that they have never been less trusted, less credible or less respected.

“For decades, you ignored calls from millions of gun owners to just tell the truth,” he says. “All you had to do was just get the facts right about our guns and our freedom. Instead you weaponized the First Amendment against the Second. And now the whole country sees you for the mockery we've always known. Your claim to the truth is as legitimate as a thief's.”

LaPierre declares that if the fate of American freedom had rested in the media’s hands, our nation would have fallen long ago. Instead, Americans placed their faith with the most trusted defender of individual freedom in American history, the NRA.

The NRA chief's commentary is a powerful reminder of what the 5 million members of the NRA have accomplished—and the fight that still remains.  

The new spots will air on national television and on NRATV. Watch Wayne LaPierre’s new “Freedom's Safest Place” video above and on NRATV.

 

Latest

William A. Bachenberg
William A. Bachenberg

President’s Column | Getting You Up to Speed

A lot of things have occurred over the past month or so that not all members are completely aware of. I’ll use my column this month to update you on some important issues—transparency.

Standing Guard | The NRA Gathers to Celebrate Our Freedom

The momentum we’re seeing across the country is both encouraging and energizing. January opened with tremendous activity at the NRA booth during SHOT Show, where members, industry partners and supporters stopped by to connect, share ideas and reaffirm their commitment to freedom and the Second Amendment.

The Armed Citizen® February 18, 2026

A man in his 70s was in his home in Jacksonville, Fla., shortly after lunchtime on Nov. 18, 2025, when an intruder broke in through a back window and demanded his keys and valuables.

The “L” in NRA-ILA Refers to Legislation, But Litigation is also Critically Important

Latest legislative news from inside the NRA Institute for Legislative Action

Video Interview: Buck Sexton Calls Gun Control a “Manufactured Delusion”

Buck Sexton, the radio host and author, has a new book out titled Manufacturing Delusion—How the Left Uses Brainwashing, Indoctrination, And Propaganda Against You. As Sexton is an ardent Second Amendment advocate and an NRA-certified firearms instructor, we decided to ask him if gun control is a manufactured delusion.

President’s Column | NRA 2.0 Transformations

As reported on Oct. 31, 2025, the NRA announced a major internal reorganization to modernize and increase efficiencies. This reorganization marked the first step in our effort to modernize and improve operations.

Interests



Get the best of America's 1st Freedom delivered to your inbox.