Start Hearing and SoundGear, divisions of Starkey, have partnered with the NRA to promote hearing health among members, particularly those exposed to loud firearms. This collaboration brings together Starkey’s innovative hearing technology and the NRA’s commitment to marksmanship, conservation and outdoor sports, offering members exclusive discounts on hearing protection and hearing aids.
“Our goal is to support individuals at greater risk of hearing loss—whether they’re hunters, sport shooters or workers in high-noise environments,” said Michael Scholl, chief business officer at Starkey. “By prioritizing prevention, education and access to innovative technology, we can make a lasting impact on hearing health.”
Start Hearing’s hearing aids feature advanced technology such as Bluetooth streaming, rechargeable 51-hour battery life, fall detection, GPS locator and language translation capabilities—all designed for discreet and powerful performance.
For those needing hearing protection, SoundGear’s active and passive solutions provide unmatched clarity and safety. The SoundGear Phantom, for example, is a custom-molded, Bluetooth-enabled earpiece that blocks harmful noise while allowing speech and situational awareness—making it ideal for shooters, law enforcement and job-site workers.
NRA members can now receive discounted rates on Start Hearing’s advanced hearing aids and on SoundGear’s industry-leading hearing protection to help safeguard their hearing for years to come. This benefit seemed to be appreciated as members browsed the Start Hearing and SoundGear booth—and had their hearing screened right there—at the 2025 NRA Annual Meetings in April.
“Many veterans, law-enforcement officers and shooting enthusiasts hesitate to use traditional hearing protection because they need to stay aware of their surroundings,” Scholl added. “SoundGear’s active technology offers the best of both worlds—protecting hearing without compromising awareness.”
For more information about this partnership and the products available, NRA members are encouraged to visit nrahearingbenefits.com.
