Rio Ammunition Shows Support for the Second

by
posted on August 25, 2018
rio-nra-pp.jpg

Rio Ammunition is wearing its heart on its sleeve. Its latest packaging promotion includes a message to join the NRA and it is launching a two-pronged effort to back the mission financially. The visual change to its boxes comes in what Rio is calling its Patriot Pack of 100 wingshooting and target 12-gauge shotgun cartridges.

In conjunction with the design change, the company is pledging to donate $1 for every Patriot Pack sold between now and June 15. The money will fund various NRA programs that promote the Second Amendment. Through the donation program, “Rio is helping to ensure that the qualities of discipline, respect, good sportsmanship and loyalty, all key aspects of the shooting sports, are carried forward to the next generation of collectors, hunters and competitors,” according to Darrell Morrow, national sales director for Rio.

The second part of its commitment to the cause is that the company has teamed up with the NRA to allow people who sign up for membership in the nation’s oldest civil rights organization to save up to $40 in dues. “We are grateful for Rio’s commitment to the Second Amendment.” said Todd Grable, the NRA’s executive director of membership. “[It’s] critical to have partners who stand with all of us in protecting our Second Amendment rights and preserving America’s shooting sports heritage.”

Rio has been around since 1896, but is a relative newcomer to the U.S. market, first becoming available in the States in 2002. In the intervening years, as name recognition grew, the company opened a manufacturing plant in Marshall, Texas, where it can produce some 300 million shot shells annually.

Latest

Lt. Gov. Mark Robinson
Lt. Gov. Mark Robinson

Shooting Straight with Lt. Gov. Mark Robinson

Lt. Gov. Mark Robinson burst onto the scene in 2018 with a speech he gave defending our freedom at a town council meeting that went viral. In 2020, he became lieutenant governor of North Carolina. We wanted to know what he has to say about this midterm election.

Debunking Myths About the Big, Bad Gun Industry

The best hope for American freedom is to fight falsehoods about gun ownership, crime and more with the truth.

The Races That Will Decide Our Freedom

Whether a majority of pro-freedom candidates win in this midterm election will depend on how the individual races highlighted here turn out. That being said, every local, state and congressional race matters.

The Lovely Art of Going Afield, Shotgun in Hand

The stories we write as we go afield and tell later are what it is all about.

The Armed Citizen® September 23, 2022

True stories of the right to keep and bear arms.

Speaker of the House Nancy Pelosi Goes After Law-Abiding Americans

Anti-Second Amendment politicians routinely attack law-abiding Americans and demonize firearms manufacturers, all while ignoring the truth.

Interests



Get the best of America's 1st Freedom delivered to your inbox.